MEET TODAY’S GUEST
Burphy Zumu, Researcher and Director of Operations at ClearView Research
Burphy Zumu is Director of Operations at ClearView Research, an audience insight and strategy agency specialising in work with diverse and underrepresented groups.
He has led research for organisations including Bite The Ballot, UK Youth, NHS England, and Vodafone Foundation, helping turn insight into action through collaboration and clarity. Analytical and impact-driven, Burphy’s work explores how data, storytelling, and inclusion can work together to create meaningful change.thing we all inherently possess.

Join this session on 5th November 2025 at 1PM — free and online via Zoom.
To learn more about Burphy Zumu and his work, explore ClearView Research or follow him on Instagram and LinkedIn.
You’re reading a Creative Opps Insights newsletter — a space for young creatives to share their stories, ideas, and experiences. This edition features a member profile and workshop preview from our community. Creative Opps is an organisation supporting young people to access, shape, and thrive in the creative industries.
To learn more about our membership, programmes, and upcoming opportunities, visit https://creativeopps.org/
THE INTERVIEW
1. ClearView Research is known for working with groups who are often underrepresented in research. What first inspired you to build an organisation centred on inclusion and equity?
When we started ClearView Research, we wanted to challenge the idea that research was something done to people rather than done with them. I’d seen too many projects where the same voices dominated conversations about communities they didn’t come from. My co-founders and I were driven by a belief that everyone, even young people (because that was our focus at the start) should have a genuine seat at the table when decisions about their lives are being made. ClearView was built to make inclusion and equity the norm, not the exception.
2. You’ve said ClearView works best with “organisations who give a damn.” What does that mean in practice — and what kind of impact do those partnerships make?
It means working with partners who care about more than ticking a box. They’re curious, brave, and open to being challenged. When organisations genuinely “give a damn,” they’re willing to listen to uncomfortable truths and act on them. That’s when we see real change, for example, funds being redesigned to reach those left out, organisations rethinking their recruitment practices, or brands shifting from performative campaigns to long-term community partnerships. Those moments happen because our partners are invested.
3. As a Forbes 30 Under 30 honouree, you’ve led research across areas like youth participation, health, and arts access. What connects all those projects for you?
For me, it’s all about power; who has it, who doesn’t, and how we can redistribute it. Whether it’s young people influencing policy, communities shaping health programmes, or creatives opening up access to the arts, it’s the same thread: helping people use their voice to shape systems that affect them. The topics may differ, but the purpose is constant: meaningful engagement that leads to lasting impact.
4. How can creatives and researchers work together to make data more human — and turn insights into real-world change?
Creativity is often the missing link in research. Data tells us what’s happening; creativity helps people feel why it matters. When researchers and creatives collaborate, insights move from being static reports to stories that travel; through visuals, sound, film, or interactive experiences. At ClearView, we often use storytelling and co-creation methods so that participants see themselves reflected in the work. It’s about making data not just informative, but transformative.
5. What advice would you give to early-career creatives or changemakers who want to bring equity and community voice into their work?
Start with listening, not leading. Be curious about experiences different from your own and humble enough to know you don’t have all the answers. Equity work isn’t glamorous — it’s consistent, relational, and often uncomfortable. But it’s also incredibly rewarding when you see communities owning their narratives. My other advice: protect your energy. Change takes time, so surround yourself with people and projects that remind you why you started.
6. Without giving too much away, what can attendees expect from your Creative Opps Conversation session?
Expect honesty, reflection, and hopefully some laughter. I’ll be sharing parts of my journey — from being a young researcher trying to find my voice to co-founding ClearView and navigating leadership. It’s not a talk about perfection; it’s about learning, resilience, and the power of showing up authentically in spaces that weren’t built for you. I also want it to be practical so people can take away some gems and apply them to their own creative or research practice.
CREATIVE STACK
Burphy’s Creative Stack
Creative Stack is part of our ongoing series where Creative Opps members share what’s fuelling them — the ideas, tools, and inspirations shaping their creative practice right now. Here’s
▶ Favourite album right now: The Boy Who Played the Harp by Dave — the storytelling and reflection on growth really resonate.
▶ Favourite Book/Manga: One Piece — as much as it’s about freedom, loyalty, and chasing your dreams, it’s layered with political and social messaging.
▶ Favourite TV Show: The Bear — I love how it captures chaos, vulnerability, and teamwork all at once. It’s messy, human, and real — a bit like social change work!